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AdBytes Advertising and Marketing Law Newsletter
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The Canada Consumer Product Safety Act – Are you complying?

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With the implementation of the Canada Consumer Product Safety Act (CCPSA) in June of this year, those who are involved in the distribution chain of consumer products must meet new specified obligations.
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Natural Health Products Directorate proposes changes to the site licensing model, GMP standards and product licence applications
 | The Natural Health Products Directorate (NHPD) is seeking | input regarding proposed changes to the Natural Health Product Regulations, the current site licensing model, the Good Manufacturing Practices (GMP) standards, and the information required for a natural health product (NHP) licence application.
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Natural health products and adverse reactions: Remembering to report
 | As Health Canada shifts to a proactive phase of enforcement of the | Natural Health Products Regulations, it is important for natural health product (NHP) licence holders to ensure they have policies in place to monitor, assess and report adverse reactions to their products.
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Bill 24: An Act mainly to combat consumer debt overload and modernize consumer credit card rules
 | On June 8, 2011, the Quebec government tabled legislation | representing the third phase of its efforts to modernize the province’s Consumer Protection Act.
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Forthcoming prohibition against showing higher-end models at lower-end prices

| The prevalent advertising practice of illustrating a higher-end model | with a much higher ticket price than the advertised model, made popular by the automotive industry, may soon be coming to an end in Quebec.
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Diet and wellness product marketers, beware: Back it up!

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In recent years, the U.S. Federal Trade Commission (FTC) has paid particular attention to advertisers who have falsely promised fast and easy weight-loss results.
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Facebook advertising guidelines revised
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On August 23, 2011, Facebook announced a new version of its advertising guidelines that it represents as “simpler, better organized and more intuitive.” Although most of the revisions are organizational in nature, there are a number of substantive changes that should be noted.
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Spotlight On:

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Joel Taller
Joel is a partner in Gowlings’ Ottawa office. His practice centres around product regulation including pre-market review, labelling and advertising of foods (including herbs), drugs, natural health products, cosmetics and devices. When he’s not working, Joel is either in his home theatre eating his home-popped movie popcorn and watching one of his favourite movies (any of the Star Trek movies or The Godfather) or jazz videos; or off to sunny Florida for a long weekend with his wife, Gaye. On occasion, all or some of his three sons and daughter-in-law join them as well. |
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Lewis Retik
Lewis is a partner in Gowlings’ Ottawa office. His practice focuses on regulatory and commercial law relating to the distribution, manufacturing, advertising, packaging and labelling and regulatory licensing of consumer products including foods, drugs, cosmetics, natural health products and medical devices. When he’s not working, Lewis enjoys spending as much quality time as possible with his wife and two boys.
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Laura Gomez
Laura is an associate in Gowlings’ Ottawa office. She practices in the area of product regulation with an emphasis on the labelling and advertising of foods (including herbs), drugs, natural health products, cosmetics and devices. Laura has recently been called to the Bar and is looking forward to many interesting conversations in the future with Health Canada and the CFIA. When Laura is not working, she loves getting out on the water with her partner Tyler for some spirited kayaking.
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